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[SEO] 浅谈如何做好网站的节日推广

[SEO] 浅谈如何做好网站的节日推广

昨天是一年中的六一儿童节,那些童年时光相信是我们最宝贵的记忆。对于很多个人站长或网站运营者是个机遇,利用节日推广自己的网站。或者干脆做些活动,宣传下自己的网站。为什么要利用好节日推广网站呢?先看下一些数据:



  如上图:不难看出接近六一儿童节几天的访问量猛增。因为快过节了,很多人会去搜六一儿童节相关的关键词比如:六一儿童节发言稿、六一儿童节节目、六一儿童节活动方案等词。搜这些词的有很多是家长。具体可以看下图:



  每 年由不少重要节日,平时也有许多商家利用节日大肆宣传自己的商品。可以说是日进斗金啊,当然站长朋友们也不能放过这个赚钱的好几乎。那么如何做好网站节日 推广呢?怎样才能利用节日让你的网站流量暴涨一下呢。看起来有炒作的嫌疑,不过使用好炒作确实可以让你的网站短期流量飙升。以下谈点笔者的一些想法:

  做好前期策划和准备工作

  这个是必须的,没有做好充分的准备无法在短期内看到效果。举个例子:你的网站是一个作文网,既然是六一儿童节,小朋友们过完节日,通常都要写一篇关于节日生 活的作文。那时候我最怕写这东西了,但是没办法。所以要早做准备,最好做个专题页面。这也是网站最常见的方式。可以制作一些精美的节日祝福页面,就是那种 可以生成别人的姓名和祝福语,这些链接可以被访客分享到QQ空间、微博等,一种病毒式的营销方式。现在微博很火,因此可以好好利用微博营销,再各大微博平台(如:腾讯微博、新浪微博)发布活动。这些账户事先要经营好,增加粉丝数,多加几个相关的微群。以上是两种比较有效的推广方式,如果有资源的话,还可以使其他营销方式。

  如何做好推广工作

  上面谈到专题页面和微博营销两种推广方式,那么如何运用好呢?其实笔者以为推广方式不用贪多,花精力和时间做好一种方式即可。先说下如何做好网站的专题页面:

  1、节日LOGO设计:我们经常看到一些大型网站都会根据不同节日设计出不同的LOGO,我们也可以这样做。当过节时别家的网站都是普通的logo,而你的网站是有节日特色的网站,自然能够引起更多人的注目,增加访客对网站的印象。

  2、 节日专题页面风格:节日的风格肯定要符合节日的感觉,例如:快春节了就得让页面看起来喜庆,这点可以让网站美工去设计。

  3、 节日专题页面的主题:首先主题要明确,其次我认为最重要的是要利用当前热点的东西。适当的“炒作一下”。例如:六一儿童节了,今年大家都比较关注校车问题。可以根据这点拟定一个主题:解决校车问题,刻不容缓,让孩子们过一个安全的六一。

  然后再看下如何做好微博营销,微博注重时效性,3天前发布的信息可能很少会有人再去问津,同时,微博的传播渠道除了相互关注的好友(粉丝)直接浏览之外,还可以通过好友的转发向更多的人群传播,因此微博营销比较适合作为网站的节日推广。针对六一儿童节如何做好微博营销呢?

  对于儿童节来说,我想最多就是已经做父母的网友了。这点从百度指数中也可以分析出来:



  从上图可以看出:搜索者的性别比例是男女差不多各占一半,年龄是20-29和30-39这 两个区间段最多。很简单这些网友一般都是为人父母了,那么根据这个群体。在进行微博营销时需注意什么呢?孩子的学习和健康是父母最关心的事情。然后再根据 你的产品想一些微博内容,譬如:六一了,你会选择带孩子去哪玩呢?推荐几个适合带孩子们去玩的地方。关于怎么做好微博营销,笔者就不啰嗦了。网上太多文章 了,大家可以去看看,我认为最重要的是微博软文和粉丝数量(当然不是纯粹的僵尸粉)。

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